About Morgen

Built by someone who has shipped inside healthcare for 20 years.

Why Morgen

Healthcare already knows what tends to work. The gap is helping the right person follow through.

Providers know what tends to prevent disease. Morgen is focused on the gap of navigation and personalization on the patient's behalf. The job is making it more likely the right person can complete the care that's already been defined.

Non-adherence alone drives $100 to 300 billion in wasted cost each year, and most of that comes from structural barriers rather than missing knowledge. The PCP shortage stretches new-patient waits to a month or more, specialists are booked out for two-to-three, and referral and prior-auth processes add weeks on top. Patients want to act, primary care teams want to help them act, and Morgen exists to fill the structural gap between the two.

How Morgen started

The same simulation, two different journeys.

The same simulation handled two very different journeys. One was proactive lifestyle change and metabolic improvement. The other was navigating a complex care path through the system. Two outcomes that look nothing alike. The methodology underneath is the same.

Proactive

A plan that escalated with the results.

After a year on the prototype, one user lost eighteen pounds in three months and gained twenty pounds of muscle. Annual primary care labs showed a 70% drop in triglycerides and a 20% drop in total cholesterol, with no GLP-1s used. The plan adjusted week by week to what was actually working. Footnote: One early user's outcome. We're running cohort pilots to test whether this generalizes.

Reactive

The right specialist, found through the data.

A family member spent months navigating the system for a complex set of symptoms. Each visit added a diagnosis without producing a plan that addressed the underlying pattern. When we eventually tracked the symptoms to a specialty that fit, the referral process kept stalling. Morgen short-circuits that loop.

One early user's outcome. We're running cohort pilots to test whether this generalizes.

Founder & CEO

Jefferson McCloud, MS

20 years in healthcare design and innovation.

  • Led a team of 45+ at Highmark Health across design, research, and strategy.
  • Shipped 9 FDA-cleared products across surgical robotics, drug-device, and digital therapeutics.
  • Founder of Targa Health, focused on design and innovation for risk-bearing organizations.
  • Master's from Georgia Tech.
Advisor backgrounds

Personal advisors with experience at Georgia Tech, Stanford Health Care, Cleveland Clinic, and the Harvard School of Public Health.

Advisors participate in personal capacity and don't represent their institutions.

Get in touch

For pilot inquiries, partnership conversations, or anything else.

Send a message →

Building something we should know about?

Talk to us